What is Rednote (Xiaohongshu)

Introduction to Rednote

Rednote (小红书) is one of China's most influential lifestyle platforms, combining social media, community building, and e-commerce. With over 200 million monthly active users, it's become the go-to platform for lifestyle content, product discovery, and authentic community engagement in China.

Key Statistics

• 200+ million monthly active users
• 70% users are under 30 years old
• 90% users are female
• Available in 40+ countries
• 100+ million user-generated reviews

Platform Features

Content Types

📝 Long-form articles ("Notes")
🎥 Short videos
🖼️ Photo galleries
🎯 Product reviews
✨ Lifestyle guides

Social Features

💬 Interactive comments
🤝 Group discussions
📱 Direct messaging
🏷️ Advanced hashtag system
🔍 Smart content discovery

Content Strategy on Rednote

Successful Content Formats

📸

Photo + Text

High-quality images with detailed descriptions

🎥

Short Videos

15-60 second engaging clips

📝

Detailed Guides

Step-by-step tutorials and reviews

Best Practices for Success

Content Creation Tips

📸

High-Quality Visuals

Use well-lit, clear photos and videos. Rednote users appreciate aesthetic content.
📝

Detailed Descriptions

Write comprehensive captions with useful information and personal insights.
🏷️

Strategic Hashtags

Use a mix of popular and niche hashtags (3-5 per post recommended).
🤝

Community Engagement

Respond to comments and interact with other creators' content.

Posting Schedule

Best times to post on Rednote:

Weekdays: 12:00-14:00, 19:00-22:00
Weekends: 10:00-12:00, 15:00-18:00

* Times are in China Standard Time (CST)

Growth Strategies

Quick Growth Tips

• Post consistently (3-5 times per week)
• Engage with trending topics
• Collaborate with other creators
• Share behind-the-scenes content
• Create series-based content

Common Mistakes to Avoid

• Over-promoting products
• Posting low-quality images
• Ignoring community engagement
• Using irrelevant hashtags
• Inconsistent posting schedule

Technical Tips

Image Specifications

• Recommended aspect ratio: 4:3 or 1:1
• Maximum image size: 20MB
• Supported formats: JPG, PNG
• Minimum resolution: 1080px width

Video Specifications

• Length: 15-60 seconds
• Maximum file size: 100MB
• Supported formats: MP4
• Resolution: 1080p recommended

Getting Started

1.

Download Rednote App

Available on iOS App Store and Google Play Store
2.

Create Your Account

Best done outside mainland China
3.

Set Up Your Profile

Add a profile photo and engaging bio
4.

Follow Relevant Accounts

Find creators in your niche
5.

Create Your First Post

Start with a self-introduction

Special Features

Unique Features

🎯 Note Templates

Professional content templates for creating high-quality posts effortlessly

🔍 Smart Discovery

Interest-based recommendation algorithm helps content reach target audience quickly

🏷️ Topic Square

Real-time trending topics tracking to stay current with trends

📊 Analytics

Detailed content performance data to optimize your creation strategy

Content Monetization

Monetization Methods

🛍️ Product Showcase

Display product links in your notes and earn commission through affiliate marketing

🤝 Brand Collaborations

Accept brand promotion tasks and create original marketing content

🎁 Platform Rewards

Participate in platform activities to earn creator rewards

💫 Creator Program

Join the official creator program for more business opportunities

Success Stories

Creator Success Stories

Food Creator @Sarah

Started sharing international cuisine from scratch, gained 100k followers in 3 months, now a renowned food KOL with multiple viral posts reaching millions of views.

Lifestyle Creator @Mike

Documents daily life abroad, unique perspective attracts massive Chinese following, now has long-term partnerships with multiple brands.

Culture Creator @Lisa

Shares cultural differences with humor, highly acclaimed content style, multiple topics trending on the platform.

Frequently Asked Questions

🔄 How to change language settings?

The app supports both Chinese and English interfaces. You can switch languages in "Settings - Language".

🔐 Account Security

Enable two-factor authentication and regularly update your password for account security.

💰 How to unlock business features?

Reach 1000 followers and publish 30+ quality posts to apply for business features.

📊 Where to find analytics?

Click "Creator Analytics" on your profile to view detailed content performance data.

🎯 How to increase content exposure?

Choose optimal posting times, use trending topics, and maintain active engagement to boost content visibility.

Ready to start your Rednote journey?

Download the Rednote App and join the vibrant community of international creators!

📱 iOS App Store 🤖 Google Play Store